My First Article in Fast Company
I just published the most important article I’ve ever written — for Fast Company — and I would appreciate some help amplifying it — and your feedback on it:
“A growing number of major companies are following the lead of Amazon, Microsoft, and Google to set aggressive targets for achieving net zero carbon emissions in their businesses. To hit those commitments, companies need to make important decisions about where to focus the time, energy, and money they have to invest in sustainability.
It may seem like companies need to make these decisions immediately, but the technology is evolving rapidly. The commitment creates a vacuum to pull faster technological evolution if we can avoid the temptation to fill it with decisions too soon. We have questions to answer first.”
The best way to share this would be to go directly to the Fast Company page and use the Share buttons on that page. That way, the Fast Company editors can see that this article resonated with their audience. Then be sure to @ me in a comment so that I see it — then I can amplify your feedback, too.